We create ideas!
Begins with human
What matters is human, and lifestyle! It is people's point of view on life. Level of education & SES can tell very general differences about people, we believe that understanding their feelings and lifestyle brings us closer to people. And then we can grasp their point of view properly.
Simple and straightforward
Simple and straightforward
Simple and straightforward
Our aims are to understand people deeply and explain their behavior simply!
Our reporting motto is "If you can't explain it to a six-year-old, you don't understand it yourself."
We get involved in life
Simple and straightforward
Simple and straightforward
We believe in ethnography.
We also look at the literature, we also read social media.
We strive to see the world through the eyes of the people we are trying to understand.
We are in the field
Simple and straightforward
We are in the field
We go out on the street
We do research wherever people are;
We observe again and again, in a shop, restaurant, shopping mall. We are everywhere.
We study hard our lessons
We tell stories about life!
We are in the field
We work hard before the field part.
We learn from published advertisements to the slogans of competing brands.
We inquire from personal blogs, youtube videos, official statistics, urban legends.
We tell stories about life!
We tell stories about life!
We tell stories about life!
The research report is by no means the physical sum of the answers! One-to-one answer to any question or the focus group discussion stream, cannot be the result of a research! These answers are, at best, instant, messy photos.
We use different technologies
We tell stories about life!
We tell stories about life!
We use quantitative and qualitative data together to reach out consumer insights from Market Research through User eXperience studies to Concept Tests.